Our commitment to the environment
At Brother we are passionate about working with you to reduce our impact on the environment.
Cool Earth works tirelessly to protect the eco-systems and support rainforest communities. Our 10-year partnership has focused on Peru and Papua New Guinea; protecting the forests, saving endangered species and helping local people to develop skills and build opportunities.
Protecting vital species
Working with Cool Earth, we have helped to protect 46 animal species and 13 plant species in Peru and Papua New Guinea; preserving vital bio-diversity in the most important ecosystems on the planet.
Supporting the rainforest and its communities
Over 10 years, the benefits of our partnership with Cool Earth start to add up. In that time, 10,000 acres of rainforest have been protected, with nearly 5 million trees saved from loggers.
Of course, protecting natural habitats like the rainforests is great news for the world’s most threatened species. Cool Earth have recently revealed photographic evidence of populations of the Southern Crowned Pigeon and the Spectacled Bear living within their protected areas of Papua New Guinea. Both animals are on the IUCN Red List of most endangered species.
And local people benefit just as much. In fact, Cool Earth’s approach puts people before trees. They work in partnership with rainforest communities to improve health and education, as well as to help people develop skills and improve livelihoods. That lets local people earn more from farming and other businesses than they would from selling their land to logging companies. So, a stronger community means a safer forest.
Everyone can join in too. Just send us your empty Brother cartridges and you’ll be doing your bit to help Cool Earth’s work in rainforests around the world.
